Sponsorship

About GAP Events

GAP Events Pty Ltd is a highly experienced event productions company, running electronic music events for over 25 years, including the world renowned Rainbow Serpent Festival with an audience of 20,000 patrons. 

GAP Events strives for best practice, priding itself on world-class production, leading environment and
sustainability policies and innovation.  The team have won multiple awards including the A Greener Festival international Awards for their 2017, 2018 and 2019 festivals, inthemix Best Value Festival and Pyrenees Best Tourism Award.

Target Audience

With very few music events of this scale held in the region, Hideout provides an opportunity to reach an otherwise substantially untapped and under-utilised market.

Audience Demographics

Hideout is a family friendly day, targeting a broad cross-section of audience, both male and female. 

Audience location

It is expected that the Pyrenees Hideout will travel from the main townships within the broader Pyrenees and Western and North-West Victorian Regions as well as from Melbourne. 

Shuttle buses will be available for patrons to travel car-free from main regional hub towns, including Melbourne.

Sponsoring Pyrenees Hideout

Pre-event brand exposure:

Sponsorship packages will capitalise on pre-event reach with your logo on our website, marketing and social media channels. 

Pre-event promotional campaigns include 2000 cafe posters to regional areas, 10 weekly radio slots, print and digital media advertising in local papers, Beat Magazine and other press outlets, as well as an extensive paid and organic social media campaign.  

Platinum and Gold packages include social media shout outs to sponsors, including sponsor giveaways and special offers. 

Utilising an established extensive social media and marketing network will guarantee extensive pre-event reach:

During-event brand exposure:

With an expected onsite audience of 3,000 patrons in 2023, growing to 10,000 by 2025, there is potential for exposure of your brand to grow as along with the Festival and expand brand awareness through a direct and fun experience. 

Onsite opportunities for sponsors include:

–  Brand logos placed on event scrim, signage and banners.
–  Market stalls or designated event space promoting the brand, selling products or special giveaways.
–  Programmed sponsor activations, showcases or activities. 
–  Platinum Sponsors receive a sponsor shout-out between headline artists. 

Post event Brand Exposure:

A patron survey will take place post event to all ticket holders via the newsletter, which will include engaging brand awareness of key sponsors. In addition, mailouts will take place post the event, and in the  lead up to the 2024 event, growing your brands visibility alongside the event.

Sponsoring Packages

Pyrenees Hideout offers a range of sponsorship packages to suit any organisation.  

Other Partnership Opportunities

Other potential partnership opportunities include exclusive alcohol and bar packages, activities sponsorship, ticket and accommodation packages and community fundraising. 

Media Partners

GAP Events is also seeking to establish partnerships with regional Western Victoria and Melbourne based print, radio media outlets. In exchange for event promotion through their outlets, logos will be placed on all marketing materials, shout-outs or radio station throwbacks, and the opportunity to MC the event.

Contact

Contact GAP Events to see how we can work together to strengthen the Pyrenees Community. 

sponsorship@gapevents.com.au